A truly exciting, unrivalled and bespoke eyewear range. As the world makes the move to be more eco-conscious, why wouldn’t we? Of course, like many of our collections, the eco range had to be ‘wow’. And Feb 31st does not disappoint!

Why Feb 31st?


This date does not exist. Of course not; the range is so special that it had to have a unique, unheard and unimaginable name. Feb 31st is a bespoke wooden range created by 3 entrepreneurs in the heart of Italy. They had a vision to make wooden frames with a unique manufacturing process that enables them to create a bespoke frame (any shape and colour combination) for the individual. Feb 31st are taking the world by storm and are only available at a handful of practices, and we are one of them.


The frames are made of 13 layers of sustainable wood, and embody nature and the energy of colour. They are durable, lightweight and so comfortable. Any aspect of the frame can be bespoke made. From the width of the frame to the type of nose rests. You can even engrave the sides of the arms with anything you want. Whatever you want in the frame, we can create it. We just need your imagination! And you will be able to create your dream eyewear, whilst looking after the environment. Metal options and a mixture of wood and metal options are also available.

How does it work?


You will be required to book a styling session with our expert stylist. Firstly, she will help you pick the shape. Secondly, she will choose the size of each element of the frame for your facial features. Then she will help you design each and every aspect of the frame. The pattern on the front, the sides, the bridge, etc. Anything is possible! We are trained as Eyewear Stylists so we know about tones and depths of colours that will suit your complexion. Whilst creating your frame, there will be an element of trust you will need to place on us.


The Feb 31st range is a bespoke and eco product and made from scratch. The company does not hold any stock. It is eco in its true sense. And the idea is that the frame will last years and years if properly looked after.





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